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Here we grow again...

June 27, 2016

Superwinch is hiring for our Portland, Oregon facility.  


Free Shipping

April 28, 2016

Spend just $50 and get your US or Canada shipping for free!  No special code needed, just select "free shipping" at checkout (it's the default).

Easy, fast and best of all, at no cost to you.

Offer is for a limited time through only.

$50 off winch line extensions plus free shipping (orders over $50)! I always carry around my extension for when that tree is just a little bit further than my reach. Don't you?


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FREE Shipping

April 15, 2016

Starting April 15th, SuperwinchCompanyStore is proud to offer free ground shipping on orders greater than $50.  

Simply hit this magic number and we'll automatically move you to free shipping!

This is a limited time offer.

Where's the "parachute"?

April 07, 2016

From I4WDTA Trainer and all-round great guy, Bill Burke:

People often ask (and criticize by ignorance) why my photos and, by default, teaching - show NO winch line "parachute." Many reasons come to mind! First, I ask THEM why would one put a thing on the winch line? Generally, they answer: "well, it could break!" I

ndeed. However, given a quality Stuck Assessment, a safe formulated plan and, equipment and attachment points in good repair (working order) winch line should NOT break! "Usually" failure of winch line (Synth/Wire) occurs in 3 distinct places (well 4 actually!)

1: where the end fits the hook or device IF there is NO thimble on the rope end. It bends, kinks, and is exposed to road abuse. USE/INSTALL a thimble on any rope that doesn't come with one. The radius must be a gentle bend.

2: where the winch line is bent from the fairlead to connect with the bumper in STOW position. Bending the line across the fairlead (a few reasons why) to stow the hook/thimble to the bumper bend the rope and flattens the radius. This compromises the rope integrity.

3: most common - the last 35-40 (or last half) of the rope. Since most folks DON'T use the full length of rope each and every time the bottom two/three layers get abused, kinked, birdcaged, squashed and mashed! People don't pull out the proper amount of rope each time they winch. When the anchor point does require the full length the bottom abused section is exposed and will fail at those kinks and mashed sections - especially when run through a block! - Okay, you wonder about

#4... when people use a Hawse Fairlead in stead of Roller. In any off angle (from the clean opening) pull, the rope is bent, dragged and fractured from the Hawse! There are other instances of course, but these are the most common. Tops among these are winch abuse and NOT doing a good stuck assessment.

People don't understand the loads they are moving and the winch and equipment can't handle excessive stall rates or over-load conditions. Ignorant people keep winching to the stall which creates dangerous conditions. IF and again, IF, you are using crappy line and equipment and upon inspection the line (wire/Synth) has damage - don't use it! Replace it like any good equipment repair - if you do use it... then be aware and, probably take precautions and then a "parachute" might be called for. However - that is a "hope and a prayer!" Just use good equipment in good repair with good thought process for load versus effort!‪#‎Superwinch‬, ‪#‎I4WDTA‬, ‪#‎pullpal‬


Find more nuggets of Bill's advice on Facebook:

Act fast and grab a free Superwinch Neoprene cover for your ATV winch with the purchase of our top-rated Superwinch Terra.  There's no competition for the Terra and with a neoprene cover, you're set for whatever the weather throws your way.

Or just cash in on saving 25% of the cover by itself.  It dresses up almost any ATV winch.


Offer ends 1/31/16 at midnight, so get moving!

Superwinch owns top 3 spots on Amazon's Best Seller list!


Terra, Terra, LT3000.  Remarkable right?  While we are honored, we are not surprised.  Superwinch put in the time to make these winches the best in their categories.

The Superwinch Terra is an amazing winch.  Not only is it faster than most, it uses less power, comes with all the bells and whistles, and is built better.  Things like a welded steel drum that's capable of handling real pulls with synthetic rope.  Things like motors with big, thick windings that are more efficient and cool faster than off-the-shelf motors, so common in the ATV winch world.  

Our LT product is tried and true.  Field tested, the LT3000 and LT4000 are amazing winches for the price.  It's easy to see why these high quality winches are so popular.

Learn more about these great winches here.



Rant: Hidden Winch

June 24, 2015


We love clean builds and installations.  One thing we're not fond of us a hidden winch and the reason is simple: safe winching requires an eye on the drum.  Many installs we see prevent anyone from telling if the rope is spooling up correctly or you're headed for disaster.

Here's a pretty good example of what I am talking about.  While I love that you can see the logo of this early generation LP Series winch, that's about all you can see.  That makes me nervous.


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